Privacy Policy

Introduction

Welcome to The Perfect Smile Multi-Speciality Dental Clinic website. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website located at our domain or use our online services.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access or use our website.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Contact us through our website forms
• Book an appointment online
• Subscribe to our newsletter
• Fill out patient forms
• Call us or send us emails
• Visit our clinic in person

The personal information we collect may include:

• Name: First name and last name
• Contact Information: Email address, phone number, mailing address
• Date of Birth: For age verification and appointment scheduling
• Medical Information: Dental history, treatment records, appointment notes (with your consent)
• Payment Information: Billing information for services (processed securely)
• Insurance Information: If applicable for billing purposes

1.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• Device Information: Device type, operating system, browser type and version
• Usage Data: Pages visited, time spent on pages, clicks, and navigation patterns
• Location Data: General geographic location (city/region) based on IP address
• Log Data: IP address, browser type, access times, referring URLs
• Cookies and Tracking: Information collected through cookies and similar technologies

1.3 Information from Third Parties

We may receive information about you from third parties such as:

• Google Analytics and other analytics providers
• Social media platforms (if you interact with our social media content)
• Payment processors
• Insurance companies (for billing purposes)

2. How We Use Your Information

We use the information we collect for the following purposes:

• Appointment Management: To schedule, confirm, and manage your dental appointments
• Communication: To send appointment reminders, treatment updates, and respond to your inquiries
• Service Delivery: To provide dental care and treatment services
• Website Improvement: To improve our website functionality and user experience
• Medical Records: To maintain your dental health records securely
• Payment Processing: To process payments for services
• Legal Compliance: To comply with legal obligations and protect our rights
• Marketing: To send promotional offers and dental health tips (only with your consent)
• Analytics: To analyze website usage and performance
• Customer Support: To provide customer support and respond to your questions

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following situations:

3.1 With Your Consent

We may share your information with third parties when we have your explicit consent to do so.

3.2 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

• Website hosting providers
• Email service providers (for appointment reminders and communications)
• Payment processors (for secure payment handling)
• Analytics providers (for website performance analysis)
• IT service providers (for technical support and maintenance)

3.3 Healthcare Providers

With your consent, we may share relevant medical information with dental specialists or other healthcare providers involved in your treatment.

3.4 Insurance Companies

We may share necessary information with your insurance provider for billing and claims processing purposes.

3.5 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

3.6 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure server infrastructure with regular updates
• Regular security audits and vulnerability assessments
• Access controls and authentication measures
• Staff training on data protection and privacy
• Secure backup and recovery procedures

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Medical Records: Retained as per legal and regulatory requirements (typically 7-10 years)
• Website Usage Data: Retained for up to 26 months for analytics purposes
• Contact Information: Retained until you request deletion or unsubscribe
• Payment Information: Retained as per financial regulations and tax requirements
• Marketing Data: Retained until you unsubscribe or request deletion

When we no longer need your information, we will securely delete or anonymize it.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website usage. Cookies are small text files that are stored on your device when you visit our website.

We use the following types of cookies:

• Essential Cookies: Necessary for the website to function properly
• Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements (only with consent)

You can control cookie settings through your browser preferences. However, disabling certain cookies may affect the functionality of our website.

7. Your Privacy Rights

You have the following rights regarding your personal information:

• Access: You can request a copy of the personal information we hold about you
• Correction: You can request correction of inaccurate or incomplete information
• Deletion: You can request deletion of your personal information (subject to legal requirements)
• Objection: You can object to processing of your personal information for certain purposes
• Restriction: You can request restriction of processing your personal information
• Portability: You can request transfer of your data to another service provider
• Withdrawal of Consent: You can withdraw consent for data processing at any time
• Opt-out of Marketing: You can unsubscribe from marketing communications at any time

To exercise any of these rights, please contact us using the information provided at the end of this policy.

8. Children's Privacy

Our website is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13 through our website. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information from our systems.

For patients between 13 and 18 years of age, parental consent may be required for certain treatments or data collection.

9. Third-Party Services and Links

Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access through our website.

We may use the following third-party services:

• Google Analytics: For website usage analytics
• Google Maps: For location services and directions
• Social Media Platforms: For social sharing and integration
• Email Service Providers: For appointment reminders and communications
• Payment Processors: For secure online payments

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. We will notify you of any material changes by:

• Posting the new Privacy Policy on our website
• Updating the "Last Updated" date at the top of this policy
• Sending you a notification via email (if you have provided your email address)

We encourage you to review this Privacy Policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.